Matcha Wednesday
Matcha Wednesday is a small New Zealand brand with a deliberately single-product range: a matcha it describes as 100% pure, highest ceremonial grade from Kyoto, Japan, with nothing added. Founded by two friends whose weekly sunrise beach matcha ritual gave the brand its name, it sells retail bags plus 100 g and 1 kg wholesale sizes, and runs community wellness events.
What does Matcha Wednesday say about its sourcing
The company describes its powder as 100% pure ceremonial grade matcha sourced from Kyoto, a region it notes has been perfecting tea for some 800 years, and makes a point of adding nothing to it. It also ties its availability to the harvest: the site has at times listed the matcha as sold out between harvests, framing the pauses as letting the tea plants rest. That seasonal in-and-out-of-stock pattern is worth knowing before you plan a repurchase around it.
What does Matcha Wednesday sell
The narrowest range of any brand profiled here: one tea, a few sizes, and events rather than accessories.
- A single ceremonial grade matcha, sold in retail bags
- Wholesale sizes: 100 g and 1 kg bags for cafes and heavy drinkers
- Curated community wellness events, an unusual offering among NZ matcha brands
Where can you buy Matcha Wednesday
Direct from the brand's website, stock permitting. Availability follows the harvest cycle, so check the site for current status.
- matchawednesday.co.nz (opens in a new window): the brand's official site, current availability, wholesale sizes and events.
How should you evaluate it for yourself
The same checks apply to every matcha brand, this one included: match the grade to the use (ceremonial for drinking plain, culinary for lattes and baking), look for a stated origin and a harvest or best-before date, prefer airtight opaque packaging, and read the ingredient list: pure matcha has one ingredient, while latte blends add sugar or milk powder and are a different product.
- Ceremonial grade matcha: what the drinking grade should deliver, and how to judge it.
- Culinary grade matcha: the right expectations for lattes and baking powder.
- Where to buy matcha in NZ: every NZ buying option (supermarkets, pharmacies and specialists) side by side.
Products and prices
The Matcha Wednesday products in our weekly NZ price dataset as at 5 August 2026, with prices read from the seller's own public listing on that date. Prices and stock change without notice; the product link has the current price, and the full NZ price comparison ranks every brand side by side.
| Product | Size | Price | Per gram | Grade | Purity | Listing |
|---|---|---|---|---|---|---|
| Matcha 100 gramssold out | 100 g | $49.95 | $0.50/g | Ceremonial (as stated) | Pure matcha | matchawednesday.co.nz (opens in a new window) |
Common questions
- Why is Matcha Wednesday sometimes sold out?
- The brand ties its stock to the Japanese harvest cycle and has listed itself sold out between harvests rather than substituting other leaf. Its site is the place to check current availability.
- Does Matcha Wednesday sell more than one grade?
- No, it sells a single matcha it describes as pure ceremonial grade from Kyoto, in retail and wholesale bag sizes. There is no culinary tier or flavoured range.
- Where does the name come from?
- From the founders' weekly ritual: two friends meeting for matcha at the beach at sunrise on Wednesdays, which grew into the brand and its community events.