Tea bushes under black shade cloth on a misty hillside near Uji

The New Zealand matcha guide

What is matcha

Matcha is a fine powder made from green tea leaves that are grown in the shade, then steamed, dried and stone-ground. Unlike regular tea, you whisk the powder into hot water and drink the whole leaf, which gives matcha its rich umami taste, vivid green colour and steady caffeine lift.

Shade-grown tea garden, Uji
74
NZ cafes with matcha on their own menu
72
Products priced, checked 28 September 2026
$0.33/g
Lowest pure matcha this week, Wabi
38 to 88mg
Caffeine in a typical serving

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Price moves since 5 August

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Thea MatchaSuperior Mie Matcha Canister$90 to $46Nomu MatchaNomu Ceremonial Grade Matcha - 80g Pouch$75 to $46Nomu MatchaNomu Ceremonial Grade Matcha - 40g Refill$49 to $32Nomu MatchaNomu Ceremonial Grade Matcha - 40g Tin$49 to $32Nomu MatchaNomu Premium Grade Matcha - 40g Refill$39 to $24

A sudden drop is often a sale. Pack prices as listed by each seller.

The matcha guide

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A muddy furrow between rows of tea bushes after rain in Kagoshima

Production and origins

Why there is a matcha shortage

The matcha shortage explained: record Kyoto tencha auction prices, ageing growers, the five-year lag on new shaded fields, purchase limits in Japan, and what it means for NZ prices.

Read the guide

Matcha at a glance

  • Made from tencha, shade-grown leaves of the tea plant Camellia sinensis with stems and veins removed, ground on granite stone mills. How matcha is made
  • A typical serving carries about 38 to 88 mg of caffeine, against about 95 mg in a cup of coffee. Matcha caffeine, compared
  • Sold in two broad grades, ceremonial for drinking plain, culinary for lattes and baking. How the grades differ
  • Originally from China, refined in Japan. Uji and Nishio lead production today. Matcha growing regions
  • Whisked, not steeped: two grams, 70 to 80 degree water, a bamboo whisk, under two minutes. How to make matcha

Common questions about matcha

What is matcha in simple terms?
Matcha is green tea leaves grown in the shade, dried and ground into a very fine powder. Instead of steeping leaves and throwing them away, you whisk the powder into hot water and drink the whole leaf.
What does matcha do?
Matcha is a caffeinated drink, with roughly 38 to 88 mg of caffeine in a typical serving alongside the amino acid L-theanine, which research suggests can smooth caffeine's edge into a calmer alertness. It is also rich in catechin antioxidants, including EGCG.
Why is matcha so popular in NZ?
The same wave seen worldwide: cafe matcha lattes, social media, and interest in coffee alternatives. NZ searches for matcha have more than doubled since 2024, and local brands, supermarkets and cafes have expanded to meet it.
Is matcha bitter?
Good matcha prepared with 70 to 80 degree water is smooth and naturally sweet with only gentle bitterness. Harsh bitterness usually means boiling water, too much powder, stale powder or a low grade.

More answers: What is matcha made of · Is matcha good for you · How to make matcha · Where does matcha come from · Where to buy matcha in NZ · Why did my matcha turn brown · Why is matcha so popular · Does matcha burn belly fat

Recipes

Make it at home

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Looking for ideas beyond the classics? The inspiration board collects what people are making with matcha, from cloud matcha to basque cheesecake.