Thea Matcha
Thea Matcha is a New Zealand brand that sells Japanese matcha and roasted hōjicha powder online, in two main tiers: a premium grade it positions for lattes and a superior first-harvest (ceremonial) grade for drinking plain. It also sells whisks, bowls and other preparation tools, with nationwide shipping and a subscription option.
What does Thea Matcha say about its sourcing
The company describes its matcha as Japanese-grown, and names the regions on its product pages: its superior first-harvest matcha is sold as coming from Kyoto and from Mie prefecture, with organic-certified options in the range. It presents its superior tier as first-harvest leaf of the kind traditionally called ceremonial, and its premium tier as the everyday powder for milky drinks. As with any brand, these are the company's own sourcing statements. The grade guides below cover how to judge what lands in your bowl.
What does Thea Matcha sell
The range is centred on powdered tea in two families, sold in pouches (roughly 40 to 100 g) and storage tins, with a subscription for repeat orders.
- Matcha: premium grade positioned for lattes, and superior first-harvest matcha positioned for drinking plain, including organic options
- Hōjicha: roasted green tea powder, a caffeine-gentler counterpart to the matcha range
- Tools and homeware: bamboo chasen whisks, electric whisks, chawan bowls, scoops and Japanese ceramics
- Formats: resealable pouches and tins, single items or bundled sets
Where can you buy Thea Matcha
Direct from the company's own web store, which ships throughout New Zealand. It is an online-first brand rather than a supermarket one, so its site is the place to check current range and availability.
- theamatcha.com (opens in a new window): the brand's official store, range, sourcing statements and shipping details.
How should you evaluate it for yourself
The same checks apply to every matcha brand, this one included: match the grade to the use (ceremonial for drinking plain, culinary for lattes and baking), look for a stated origin and a harvest or best-before date, prefer airtight opaque packaging, and read the ingredient list: pure matcha has one ingredient, while latte blends add sugar or milk powder and are a different product.
- Ceremonial grade matcha: what the drinking grade should deliver, and how to judge it.
- Culinary grade matcha: the right expectations for lattes and baking powder.
- Where to buy matcha in NZ: every NZ buying option (supermarkets, pharmacies and specialists) side by side.
Products and prices
The Thea Matcha products in our weekly NZ price dataset as at 5 August 2026, with prices read from the seller's own public listing on that date. Prices and stock change without notice; the product link has the current price, and the full NZ price comparison ranks every brand side by side.
| Product | Size | Price | Per gram | Grade | Purity | Listing |
|---|---|---|---|---|---|---|
| B2B NMKANSAI Matcha Bulk (1kg) | 1000 g | $327.75 | $0.33/g | Not stated | Not stated | theamatcha.com (opens in a new window) |
| B2B NMKANSAI Matcha Bulk (500g) | 500 g | $178.25 | $0.36/g | Not stated | Not stated | theamatcha.com (opens in a new window) |
| B2B NM2MIE Premium Mie Matcha Bulk (1kg) | 1000 g | $368 | $0.37/g | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| B2B OM2KYO Premium Organic Kyoto - Kansai Matcha Bulk (1kg) | 1000 g | $368 | $0.37/g | Not stated | Not stated | theamatcha.com (opens in a new window) |
| B2B NM2MIE Premium Mie Matcha Bulk (500g) | 500 g | $218.50 | $0.44/g | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| B2B OM2KYO Premium Organic Kyoto - Kansai Matcha Bulk (500g) | 500 g | $218.50 | $0.44/g | Not stated | Not stated | theamatcha.com (opens in a new window) |
| B2B NM1KYO Superior Kyoto Matcha Bulk (1kg) | 1000 g | $483 | $0.48/g | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| B2B NM1KYO Superior Kyoto Matcha Bulk (500g)sold out | 500 g | $287.50 | $0.57/g | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| B2B NM1MIE Superior Mie Matcha Bulk (1kg) | 1000 g | $632.50 | $0.63/g | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| B2B NM1MIE Superior Mie Matcha Bulk (500g)sold out | 500 g | $345 | $0.69/g | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| Kansai Matcha Pouch (100g) | 100 g | $75 | $0.75/g | Not stated | Not stated | theamatcha.com (opens in a new window) |
| Kansai Matcha Pouch (50g) | 50 g | $40 | $0.80/g | Not stated | Not stated | theamatcha.com (opens in a new window) |
| Premium Mie Matcha Pouch (100g) | 100 g | $90 | $0.90/g | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| Premium Organic Kyoto Matcha Pouch (100g) | 100 g | $90 | $0.90/g | Not stated | Not stated | theamatcha.com (opens in a new window) |
| Premium Mie Matcha Pouch (50g) | 50 g | $50 | $1.00/g | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| Premium Organic Kyoto Matcha Pouch (50g) | 50 g | $50 | $1.00/g | Not stated | Not stated | theamatcha.com (opens in a new window) |
| Superior Kyoto Matcha Pouch (100g) | 100 g | $120 | $1.20/g | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| Superior Kyoto Matcha Pouch (50g) | 50 g | $70 | $1.40/g | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| Superior Mie Matcha Pouch (100g) | 100 g | $160 | $1.60/g | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| Superior Mie Matcha Pouch (50g)sold out | 50 g | $85 | $1.70/g | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| Kansai Matcha Canister | n/a | $50 | n/a | Not stated | Not stated | theamatcha.com (opens in a new window) |
| Premium Mie Matcha Canister | n/a | $60 | n/a | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| Premium Organic Kyoto Matcha Canister | n/a | $60 | n/a | Not stated | Not stated | theamatcha.com (opens in a new window) |
| Superior Kyoto Matcha Canister | n/a | $80 | n/a | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
| Superior Mie Matcha Canister | n/a | $90 | n/a | Not stated | Pure matcha | theamatcha.com (opens in a new window) |
Common questions
- Is Thea Matcha a New Zealand company?
- Yes, it is an NZ-based brand selling Japanese-grown matcha and hōjicha online, with local shipping. The tea itself is grown and milled in Japan, as with essentially all matcha sold in NZ.
- Does Thea Matcha sell ceremonial grade?
- Its superior first-harvest tier is the one the company equates with ceremonial grade, positioned for drinking plain with water. The premium tier is its counterpart for lattes.
- Does Thea Matcha sell equipment?
- Yes, bamboo and electric whisks, chawan bowls, scoops and ceramics, individually and in sets, alongside the powders.